1-on-1 Coaching
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Helping SSS athletes achieve peak performance while maintaining balance.
No fitness left behind, no family time or work performance sacrificed.
What you get:
100% Custom Programming, Updated On‑Demand
Tailored to your schedule, equipment, and race calendar.
TrainingPeaks Delivery (Premium Included)
Your plan lives in TrainingPeaks. Premium on us. Track FTP, pace, HRV, and training load so progress is obvious, not hopeful.
Custom Strava Route Planning
We pre‑build routes for your key sessions—no planning, no decision fatigue. Press start, ride the perfect terrain, hit your numbers..
In-person Coached Group Rides
Train with us and take advantage of our local-knowledge.
5. Always‑In‑Your‑Pocket Coaching
Open phone/text/email with our team. Emergencies, kid pickups, work fires—your plan flexes within hours so momentum never breaks. Same‑day changes guaranteed.
6. Intelligent Testing + Reporting
Bi‑weekly sub‑maximal fatigue tests to calibrate training. Monthly performance report with wins, trends, and next steps.
7. Access to our community: Cultivating Capacity
Made for LA-area cyclists. Join group rides & events, weekly live Q&As, access our resource library, and learn tips/tricks/routes for LA Cycling.
8. SSS VIP Perk: Store credit at enrollment (redeemed at SuperSpeedShop).
$200 credit to be used on anything in-store.
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Book Your VIP Consult — clarify goals, weekly schedule & event calendar.
Start Fast — onboarding same day; plan delivered within 3 business days.
Train + Test — execute key sessions, hit local rides, re‑test to confirm progress.
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Who is this for? — Driven professionals who want podium‑level fitness in 2–6 months on their schedule.
Do I need any fancy gear? — No. We program to your setup and local terrain.
How soon will I see progress? — Most see changes by the first Week 4 re‑test; we show the data.
Do you take everyone? — No. If it’s not a fit on the consult, we’ll tell you.
Ready To Outpace Your Past Self?
~$225/week, billed every 4 weeks ($899)
After your term ends, your account rolls into Continued Access within Cultivating Capacity at $79 every 4 weeks unless you cancel.
Cancel anytime via email.
Grab a time. 20 minutes. If its a fit, we start this week.
Don’t just take our word for it, hear from our athletes ⬇️
30+ Podiums Earned
40+ Athletes Coached
Countless Goals Achieved
Nicolas Perez (Google Engineer):
Jan 29, 2024 -> April 20, 2024
BEFORE
AFTER!
In 3 months, Nico produced a +36W jump in his FTP, 235W → 271W, a +15% INCREASE.
**Note: The week before Nico’s April power testing, he achieved the 11th fastest bike split at Collegiate Triathlon Nationals, racing for the USC Triathlon team.
Soroush Shahriari (Sales Professional):
Jan 30, 2023 -> March 7, 2023
BEFORE
AFTER!
In 5 weeks, Soroush achieved: A +42W (+13.5%) INCREASE, in his 2min power AND a +85W (+26.4%) INCREASE, in his 30sec power
**Note: During the same training block, Soroush placed 2nd in his category at the Rosena Ranch Circuit Race.
Yash Shahani (Busy College Student):
May 7, 2024 -> May 30, 2024
BEFORE
AFTER!
In ~3 weeks, Yash improved his personal best on his favorite climb by -71 seconds (6% FASTER), and increased his power by +14W (a 4.6% INCREASE).
**Note: Shortly after his power testing, Yash carried his form to the Pescadero Road Race, where he placed 3rd.
“Working with Coach Cole has made me addicted to cycling.” — Trevor White (January 2025)
“I was stuck in the same mindset of feeling anxious and unprepared during race days even when putting in the work. With [Cole’s] specific workouts and suggestions, it created a huge mindset change and coached my head. If you want to feel ready, and not just hopeful, Cole is the guy for it.” — Katin Mitchell (October 2025)
“I struggled with managing impact load when incorporating intensity into my workouts before working with Cole. Through his coaching we were able to effectively add a range of workouts at high mileage while keeping me injury free.” — Noah Johnson (May 2025)
“I was severely overtraining and on the verge of injury. Cole helped me funnel my passion for cycling to productive training and get results at races. Got my two first podiums back to back.” — Alex Conn, VP: USC Cycling (September 2025)
“[Cole’s] flexibility in scheduling around my school and work commitments is truly great. I also think he does a good job at explaining the purpose of each of my sessions, which makes training intuitive and enjoyable.” — Nicolas Perez (2024)
“One of the things I appreciate most about Cole is his flexibility. He understands that life can get in the way of training sometimes, and he is always willing to adjust my workouts to fit my schedule, making it easy for me to stay on track and motivated.” — Mollie Bernstein (2023)
“Cole is one of the most caring coaches I’ve ever had and is constantly checking in to make sure you are feeling good on hard or easy workouts. [He] has a drive to stay up to date with the latest research and trends to give you the best training.” — Jacob Longo (2024)
[The training] actually works and it’s fun which made it easy to stick with. I’ve started to really enjoy road biking because of it. At the same time as being time consuming it manages to not feel overwhelming leaving me time to live my normal life. — Elliot Adamczyk (July 2025)
“Beyond the physical aspects, Cole’s unwavering support, motivation, and belief in my potential have inspired me to push my limits. Cole’s coaching has not only enhanced my cycling performance but has also reignited my passion for the sport.” — Soroush Shahriari (2024)
“Training with Cole was an eye-opening experience that showed me just how easy it can be to get back in shape when you follow the right approach—rather than the generic digital training plans out there.” — Juan Ruiz (February 2025)
“Cole helped me return to racing and endurance cycling after a major injury. Half a year later, I feel as strong as ever and am back to riding the big distances - thank you Cole!” — Clemens Pilgram (2023)
“I spent two years feeling totally deflated because of constant nagging injuries that kept me from consistently training my cycling and running. This past week, I ran 40 miles with absolutely no pain! I'm so excited to keep pushing my fitness journey forward, knowing I can do it pain and injury-free with Cole's help.” — Imeh Nsek (July 2025)
“At one point I had asked if my power range was lowered because I was feeling like the workouts were not as hard as they were when I first started with Cole. Huge sign of improvement!” — Tanya Konshak (2024)
“Thanks to Coach Cole, I was able to podium in one of the most prestigious criteriums in Southern California. He's easy to talk to and always available when I need guidance or support.” — Mike Tran (2024)
“The workouts on and off the bike are structured around my work and personal life which is something I appreciate greatly. [Cole] recognizes that, as an amateur athlete, I have other priorities in life and will adjust my plan around that.” — Joshua Kotani (January 2025)
“I struggled with overuse injuries trying to keep up with seasoned athletes. [Cole] consistently checked in to ensure my body was handling the increased load and adjusted the plan when needed. After 5 months of working together, I felt stronger, faster and injury-free. Thanks to Cole’s coaching, I hit all my goals and became the best athlete I could be.” — Michael Lee (April 2025)
“Cole truly cares about his athletes physical and mental wellbeing. Due to his vast experience racing not only in SoCal but all across the US and Europe, Cole was able to give specific advice for all my races as he had personally raced in most.” — Ben Perez (2024)
“Most importantly, Coach Cole is a friendly, approachable person, which I think is the most essential quality for a coach. I felt like I could be honest with him about my progress and I did not feel like I had to hide being stressed or overwhelmed.” — Julianna Ko (2023)
